PRODUCT LAUNCH EVENTS
How to make your product launch unforgettable
A successful product launch demands a combination of engaging content and an immersive atmosphere to create a captivating event.
By focusing on the experience of your audience you can use technically creative AV elements from staging and lighting, to sound and visuals to create unforgettable moments at your product launch.
As event production specialists, we have helped many top brands launch their products to engaged audiences. Through decades of hard work we have developed the expertise and resources to manage events which successfully launch products to market.
A dedicated and experienced production team can look after every technical aspect of your product launch event.
Working with a hugely experienced event production company who provide an end to end product launch event solution puts you in complete control of making sure your event is successful.
Services such as event production management, event staging and lighting, video production create a professional-grade event, while logistics, crew, and help sourcing a venue take the strain out of planning.
So, if you feel overwhelmed by the task at hand and want to get back to focusing on launching your product, get in touch with us and we can provide support to ensure your event is a success.
Integrating professional audio, large-format LED displays, and custom-engineered reveal effects to create a multi-sensory brand experience.
We produced a corporate event with a stunning Hollywood premiere-theme for a product launch in London which incorporated a range of audio visual solutions. We used a mix of dramatic audio and lighting effects to create a sense of anticipation ahead of the big reveal. When combined with red carpets with velvet ropes and a custom staging area with polished chrome lectern, the result was a real VIP experience.
At Indigo Splash we provide event production and management for a huge range of corporate occasions and always find a way to make your vision a reality. So, whether you’re planning on hosting an event in London, Surrey, Sussex or the South Coast, contact us to find out more about how we can bring your ideas to life.
Product launch events can take place in a range of formats, including traditional in-person events, virtual events or hybrid, combining both. At Indigo Splash we have extensive experience in each one of these areas and our technically creative outlook on event management and production means we are perfectly placed to turn your brief into a captivating event to showcase your brand.
Why not create a themed immersive environment, transforming a venue from a blank canvas into a brand-specific world using custom lighting, audio, decorative elements, and projection mapping? Or create a stage for influencers and industry experts to test your new product live on stage followed by a guided hands-on session for press and VIPs?
You can even make it a hybrid event and stream it live to expand your reach to a global audience. Or your product launch could take place within a completely virtual environment, with high quality video production, animations and interviews to create a broadcast-style event.
The technical elements you should consider when planning your product launch event
Product launch staging & scenic
Staging and scenic design are core to any memorable product launch. Whether your product launch is purely face to face or being live streamed, the correct backdrop is essential to amplify your brand messaging.
Bespoke staging and scenic backdrops can embrace your product and enhance the message being conveyed. This can be complimented by custom lighting systems which are designed to accentuate the branding elements, giving them the limelight they deserve.
Product launch sound
Having your presenters heard is paramount. You want your audience to hear and understand what your product is about. Highly skilled and dedicated sound engineers make the most of each event space, creating tailored audio solutions to enhance the overall experience.
An event production company who listens to your requirements closely and ensures the right microphones and audio systems are provided is essential. After all, a successful product launch requires all elements to be of top quality and working in conjunction with one another.
Product launch visuals
A visually stunning product unveiling can mean the difference between your audience taking away a memorable experience or walking away feeling underwhelmed. ‘Wow’ your audience with a huge LED wall that really helps sell your product to your audience making a lasting impact.
Product launch lighting
Creative event lighting can be used to great effect to highlight the importance of your product and presenters. Getting it wrong can affect how attendees perceive your product, and there are a world of possibilities to consider.
Pre-visualisation of your event provides peace of mind, allowing you to visualise just how your product will be framed on the day.
At Indigo Splash we pride ourselves on technical creativity across all aspects of product launches, including lighting, to provide the correct feel for both the presenters and products. If you need help creating the right atmosphere at your product launch so that your audience has an unforgettable experience, get in touch with us today.
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“The guys were great and really helpful. They had additional leads, helped with audio issues and everything in between that wasn’t part of the initial brief, so they’ve done a sterling job!”
“We hired Indigo Splash to provide state of the art professional illumination to project archival photographs onto the building while it still stands. We couldn’t have wished for a more professional projectionist.”
“Indigo Splash are absolutely fantastic at what they do. They are incredibly knowledgeable and resourceful. They always work within the budget and brief whilst also sharing their expertise in offering ideas and suggestions that may bring improvement to the end result, while remaining cost effective.”
“I’ve worked with Indigo Splash across three different companies over the last 20+ years. There are few companies who can match their skill set, abilities and ‘can do’ attitude. I have no hesitation in recommending Indigo Splash.”
