LEXUS LC LAUNCH
Lexus Edgware Road
product launch
The Brief
Our client, Jemca Lexus Edgware were looking to generate a high volume of interest from their current and prospective client base around the launch of their latest car. They approached us with their ideas for creating an event to draw their customers into their showroom on the launch date.
It was decided that the launch event of the new Lexus LC would be based on a Hollywood theme as the car had recently featured in various Hollywood films. The challenge was to take a high end car retail showroom and turn it into a Hollywood premiere themed event space.
Our Solution
Our first task was to work with the client’s site staff to remove most of the cars & retail signage. The cars they wished to focus on during the event were manoeuvred into the right positions.
Most importantly the Lexus LC was positioned to enable the focus to move easily from the stage presentation over to the big reveal later that evening. We then set about creating an atmospheric event space.
We installed a stage area large enough for several presenters, which was dressed with black carpet and black suede facias. We also supplied a lectern with microphone to present from.
The Result
We worked with Lexus in a transformative way, enabling them to ensure their customers and potential purchasers of the car, were met with a high end VIP experience from the moment they drove into the carpark to the time they left.
We created an audio visual journey that took their guests into the event space, where they enjoyed Lexus hospitality offered on arrival and throughout the evening. They networked with each other and Lexus staff in between the polished presentations from management and the dramatic launch of the Lexus LC.
The end result was an event that was a spectacular success with VIP flare that complemented the high end brand of Lexus. Both client and guests were delighted with the look and feel of the event and of course the many sales of their latest vehicle.
