Project Description
The Challenge
Our client, Jemca Lexus Edgware were looking to generate a high volume of interest from their current and prospective client base around the launch of their latest car. They approached us with their ideas for creating an event to draw their customers into their showroom on the launch date.

The Result
We worked with Lexus in a transformative way, enabling them to ensure their customers and potential purchasers of the car, were met with a high end VIP experience from the moment they drove into the carpark to the time they left.
We created an audio visual journey that took their guests into the event space, where they enjoyed Lexus hospitality offered on arrival and throughout the evening. They networked with each other and Lexus staff in between the polished presentations from management and the dramatic launch of the Lexus LC.
The end result was an event that was a spectacular success with VIP flare that complemented the high end brand of Lexus. Both client and guests were delighted with the look and feel of the event and of course the many sales of their latest vehicle.