VIRTUAL EVENT CASE STUDY
Specsavers virtual
management meeting
The Brief
At the time of recording, face to face events were not possible so the client needed an alternative way to host its management meeting. As virtual event experts, we were up to the challenge, and began to look at how we could make the event as engaging as possible, despite the lack of in-person attendees.
Our brief was to work in partnership with production company Chimera and their client Specsavers to live stream their internal Management Meeting from a professional temporary broadcast studio in the midst of the pandemic.
The clients wanted to get as close to the look and feel of one of their regular management events whilst working in a virtual environment. In spite of the regular Zoom meeting scenario seen during the pandemic, Specsavers wanted a higher level of professionalism. We helped them to achieve the look and feel of a ‘morning TV show’, complete with set, cameras, teleprompters, comfort displays, studio lights and more.



Our Solution
During the pandemic, we saw a growing demand for a high-quality alternative to standard Zoom webinars. We worked hard to develop our capabilities as a virtual and hybrid event production company by investing in new cutting-edge technology and skill sets.
Video Mixing & Streaming
Virtual events require specialised equipment and technical creativity to achieve a broadcast which feels and looks professional.
Using our high end vMix workstation we were able to mix between four HDSDI cameras and many computer inputs over our IP network. The vMix system has huge flexibility and it can manage an entire production in the hands of a skilled operator. We also used separate vMix servers to handle the incoming/ outgoing video calls with the remote presenter and this allowed the vision director to focus solely on video mixing and spreading the workload amongst other systems creating added resilience.

The Result
Specsavers were able to host and broadcast a studio quality virtual event using a web-based platform to reach their management team across the UK & the Channel Islands.
Our team put real time and thought into our solution and in doing so, we were able to change scenes instantly during the live show. Even when presenters began to improvise during presentations there was no need to pause or interfere with the production scheduling.
Our systems are able to operate at up to 4k resolutions, and this production was streamed at full HD. The look and feel of the production was very high quality and looked stunning to the audience.
Both the client and our partners at Chimera were very happy with the results and see virtual events as a possible format going forwards.
If this case study has encouraged you to find out more about how your organisation could benefit from a virtual event capable of reaching a worldwide audience, get in touch with us today.