VIDEO PRODUCTION CASE STUDY

The Brief

The client wanted to produce an innovative promotional video where an actor could present within an immersive environment. As well as projection, real elements including smoke and lighting would be required to create the desired effect. Using our experience in video production we knew that to achieve the client’s brief we had to first design a physical environment capable of housing the actor, effects and projected imagery.

Our first task was to create a large cube with one side open, large enough for an actor to present from. Internally it needed to have two separate looks, a colour or white lit box like cube and an an immersive 3D world, with video environments that would envelop the actor. We had to be able to instantaneously transform between the two looks. We needed to light both the cube and actor whilst being able to infinitely adjust any of the lighting.

There was also a requirement for controlled smoke effects that would be heavy enough to be able to highlight individual lights and / or video projection light beams, whilst also having the ability to quickly disperse the smoke.

Key Deliverables

Our Solution

The cube was designed in a 3D environment to enable us to work out precisely the optimal size for creating a space the actor could freely move in, also considering lighting both inside and outside the structure. We balanced the need to make the structure strong robust while also being seamlessly blended with the background.  The panels had to be balanced between the need to have a solid looking surface for the internally lit segments and immersive 3D video world. The projections through the smoke effects enhanced the ambient lighting experience.