LEXUS LC LAUNCH EVENT CASE STUDY
Lexus Edgware Road
product launch
The Brief
Our client, Jemca Lexus Edgware approached us to produce a spectacular launch event for their latest car, the Lexus LC. They wanted to generate a high volume of interest from their current and prospective client base and ultimately drive sales.
As launch event specialists, the client looked to Indigo Splash to manage an event which sparked curiosity and engagement.
During an initial consultation we discussed ideas for creating an event to draw customers into their showroom on launch date. The decision was a Hollywood-themed launch event as the car had featured regularly on the big screen in recent times.
The challenge was taking a high end car retail showroom and turning it into a Hollywood premiere themed event space.



Our Solution
Our first task was to work with the client’s site staff to remove most of the cars & retail signage. The cars they wished to focus on during the launch event were manoeuvred into the right positions.
Most importantly the Lexus LC was positioned to enable the focus to move easily from the stage presentation over to the big reveal later that evening. We then set about creating an atmospheric event space.
We installed a stage area large enough for several presenters, which was dressed with black carpet and black suede facias. We also supplied a lectern with microphone which gave the presenter gravitas and added to the spectacle of the occasion.


The Result
We worked with Lexus in a transformative way, converting their showroom into a high end VIP experience. The guests were taken on an audio visual journey from the moment they drove into the car park to the time they left.
Customers and potential purchasers of the car entered the event space, enjoying Lexus hospitality on arrival and throughout the evening. They networked with each other and Lexus staff in between the polished presentations from management and the dramatic launch of the Lexus LC.
The end result was an event with VIP flare that was a spectacular success, complementing the high end brand of Lexus. Both client and guests were delighted with the look and feel of the event as well as the many sales of their latest vehicle.
To find out more about how launch events from Indigo Splash can spark interest with your potential customers, get in touch today.